The Evolution of Marketing - Marketing Chart

Decades of Marketing

All of us know the Grand Father of #Marketing, "Philip Kotler" who was born May 27, 1931 in Chicago, Illinois and was an American marketing author, consultant, and Professor but do we know how, when, and which marketing technique or strategy were developed?

In fact! the answer is mostly no, so here is a marketing chart telling you about the decades and the terms introduced in those years.

1950's - POST-WAR

• The Marketing Mix
• Product Life Cycle
• Brand Image
• Market Segmentation
• The Marketing Concept
• The Marketing Audit

1960's - SOARING

• The Four P's of Marketing
• Marketing Myopia
• Lifestyle Marketing 
• The Broadened Concept of Marketing

1970's - TURBULENT

• Trageting
• Positioning
• Strategic Marketing
• Service Marketing
• Social Marketing
• Societal Markeing
• Macro-Marketing

1980's - UNCERTAIN

• Marketing Warface
• Global Marketing
• Local Marketing
• Mega Marketing
• Direct Marketing
• Customer Relationship Marketing
• Internal Marketing

1990's - ONE TO ONE

• Emotional Marketing 
• Experiential Marketing
• Internet and e-Business Marketing
• Sponsorship Marketing
• Marketing Ethics

2000's - FINANCIALLY DRIVEN

• ROI Marketing
• Brand Equity MArketing
• Customer Equity Marketing
• Social Responsibility Marketing
• Consumer Empowerment
• Social Media Marketing
• Tribalism
• Authenticity Marketing
• Co-creation Marketing

2010's